The goal of this project is to assist NovatoSpirit with a plan to increase their visibility and community support for their athletic scholarship fund.  Earlier this year, the team hosted a retreat at the Novato Oaks Inn with a small group of Board members to help the organization explore its specific positioning within the community.  As a result, the team put together a 12-month marketing plan with creative ideas to help with the promotion of NovatoSpirit throughout the year with ideas for a specific annual campaign.  In addition, they worked with a local graphic designer who helped create an optional new logo for the organization to consider for this campaign.  They also worked with NCTV to create a short promotional video utilizing interviews with mentors from the organization as well as family members who have benefited from NovatoSpirit. Due to the recent coronavirus crisis, this aspect of the project will be delivered later in the year.  Lastly, the group secured a small grant from the Rossi Family Foundation to go towards the sponsorship fund.  This project ultimately seeks to increase and sustain prior donor involvement and to build interest and engagement in hopes that more people can learn about the good work NovatoSpirit has been doing for the past 15 years.